Press

For current press releases, all news on 04651/ and new Lookbooks please feel free to subscribe to our press and media mailing list by using the contact form. We are happy to assist you with any kind of high resolution images, product cut-outs and logos, as well as collaboration and interview requests.

2025

2022

  • 2022-06-09 — 04651/ wins German Brand Award
    • The Y1 Digital AG - a market leader among digital agencies – and the fashion label 04651 / A trip in a bag have won the German Brand Award with the new online shop in the category "Excellence in Brand Strategy and Creation – Brand communications".

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2021

2020

2019

2018

  • 2018-12-04 — Fall-/Winter-Collection 2019 and collaboration with Mammut
    • The new 04651/ collection extends its colour palette and variety. The north german label also presents a particularly sophisticated capsule collection named "the oyster" and, for the first time, a collaboration with swiss outdoor suppliers Mammut. The collection is displayed in show rooms in Hamburg, Munich, Amsterdam, Copenhagen, New York City as well as at Pitti Uomo in Florence and Gallery Düsseldorf.

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  • 2018-05-31 — Spring-/Summer-Collection 2019
    • Less formal, more casual – fabrics that are natural to the touch and quite simply luxurious, in colour palettes with a nordic feel: the 04651/ summer 2019 is all about casual understatement. For the second time, the north-german label showcases its collection at Pitti Uomo in Florence, enjoying the growing international interest the label is drawing.

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  • 2018-01-04 — Fall-/Winter-Collection 2018
    • The north-german label presents new F/W 2018/19 collecton not only in their showrooms in Hamburg, Munich and New York, but also at Pitti Uomo in Florence and Premium Berlin for the first time.

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2017

2016

  • 2016-07-19 — Fall-/Winter-Lookbook 2016 and new website
    • The brand, named after the area code of the island of Sylt, offers the perfect coastal collection for a trip to the sea. For the autumn/winter 2016/17 season, 04651/ now presents the new lookbook that was made entirely on the island. At the same time, their new website www.04651-sylt.de was launched.

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  • 2016-07-07 — Spring-/Summer-Collection 2017
    • A trip in a bag – that is finest quality, nordic casual chic and subtle elegance, all packed up in a carry-all. Inspired by the Sylt heritage, 04651/ is at home at the shorlines of the world. The new collection represents a love of the sea and a new sense of luxury that is quiet and subdued, close to nature and telling its very own tale.

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  • 2016-04-20 — Spring-/Summer Look Book
    • The brand, namend after the island of Sylt’s area code, offers the perfect coastal look for a mini break by the sea. For the first time. 04651/ presents a spring/summer look book, which was entirely produced on the island in the North Sea.

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What does Organic Cotton mean?

Organic cotton is grown from natural, non-GMO seeds and does not contain any pesticides. Not only is this more comfortable for the skin, but organic cotton also lasts longer than conventional cotton, thanks to its high quality. Since nature inspires us to create our styles, its preservation is especially close to our hearts. The use of organic cotton is one of the ways in which we do our bit to ensure sustainable production.

Organic cotton is grown from natural, non-GMO seeds and does not contain any pesticides. Not only is this more comfortable for the skin, but organic cotton also lasts longer than conventional cotton, thanks to its high quality. Since nature inspires us to create our styles, its preservation is especially close to our hearts. The use of organic cotton is one of the ways in which we do our bit to ensure sustainable production.

What does Eco Cashmere mean?

A second life for one of the world's finest natural fibres: the high quality of fine cashmere is predestined to be recycled and thus to reduce waste. For the eco-cashmere we use, pre-owned cashmere is carefully sorted, processed and, together with newly obtained fibres, spun into luxurious knitting yarn. We work exclusively with spinning mills in Italy, saving on transport and CO2 emissions – just one of the high standards of our own sustainability philosophy.

A second life for one of the world's finest natural fibres: the high quality of fine cashmere is predestined to be recycled and thus to reduce waste. For the eco-cashmere we use, pre-owned cashmere is carefully sorted, processed and, together with newly obtained fibres, spun into luxurious knitting yarn. We work exclusively with spinning mills in Italy, saving on transport and CO2 emissions – just one of the high standards of our own sustainability philosophy.