The Brand
The Brand

04651/ A trip in a bag

AUTHENTIC TIMELESS LUXURY

The prefix number of the island of Sylt – 04651 – is representative of the typical weekend hideaway. A trip that is only a phone call (and a travelbag full of a few essentials) away. Despite its Nordic roots, the core idea of 04651/ A trip in a bag is a global one. The collections tell stories of south and north, winter and summer, understatement and being the centre of attention – in fact, they always provide us with another story of a new "weekend away" in a different place.

Why we love Sylt

Between the blue of the sky and the waves of the sea, an attitude to life manifests itself on the North Sea island that is nourished by respect for nature, Hanseatic serenity and a touch of luxury. At this retreat, which inspires us yet allows us to find rest, the longing for things to indulge in is satisfied in an atmosphere of unique Frisian style and an open-minded philosophy. With 04651/ A trip in a bag, we take this sentiment into everyday life.

24 Miles of Sandy Beach

Thanks to the unusual shape of Germany's most northerly North Sea island, the infinity of the sea can be sensed from every single spot. Surrounded by sand, cliffs and dunes on one side and the tides of the Wadden Sea on the other, we share the seemingly endless space with sun or snow, seagulls and shells.

Relaxing in Style

Wicker beach chairs, laid-back luxury and a glass of champagne are juxtaposed with the rough sea air and the Wadden Sea with its unique coastline. Glamour made its way into the exclusive bars from Kampen to Westerland as early as the 1920s and, along with the salty wind, still blows over the idyllic thatched roofs today.

The Oyster

As a tribute to the 'Sylt Royal' oyster, the distinctive looks in our Oyster Collection are inspired by the ocean and its shores every season. In the sand of the rough North Sea, the oyster's outstanding character is not immediately recognisable, but evident to the connoisseur – a quiet luxury, understated and natural.

Sylt – As Simple as It Is

The sound of the sea and a life of leisure: Sylt has everything to make simple things special. In the unspoilt nature between sky and water, time-out begins from the moment we set foot on the island and breathe the fresh North Sea air.

21.500
Insulars
3.000
Sheep
11.000
Wicker Beach Chairs
55.000
Hotel Beds
The Oyster Capsule Collection

Why did we name our luxury collection 'Oyster'? It is the inspiring yet very natural specialness of the valuable Sylt oyster in the seabed. This natural originality also defines the jumpers, accessories and trousers from the 'Oyster' collection. We have provided a key piece from each product group with luxurious details down to the smallest element, with fine cashmere or precious mother-of-pearl – from the Sylt oyster, of course.

Why did we name our luxury collection 'Oyster'? It is the inspiring yet very natural specialness of the valuable Sylt oyster in the seabed. This natural originality also defines the jumpers, accessories and trousers from the 'Oyster' collection. We have provided a key piece from each product group with luxurious details down to the smallest element, with fine cashmere or precious mother-of-pearl – from the Sylt oyster, of course.

What does Organic Cotton mean?

Organic cotton is grown from natural, non-GMO seeds and does not contain any pesticides. Not only is this more comfortable for the skin, but organic cotton also lasts longer than conventional cotton, thanks to its high quality. Since nature inspires us to create our styles, its preservation is especially close to our hearts. The use of organic cotton is one of the ways in which we do our bit to ensure sustainable production.

Organic cotton is grown from natural, non-GMO seeds and does not contain any pesticides. Not only is this more comfortable for the skin, but organic cotton also lasts longer than conventional cotton, thanks to its high quality. Since nature inspires us to create our styles, its preservation is especially close to our hearts. The use of organic cotton is one of the ways in which we do our bit to ensure sustainable production.

What does Eco Cashmere mean?

A second life for one of the world's finest natural fibres: the high quality of fine cashmere is predestined to be recycled and thus to reduce waste. For the eco-cashmere we use, pre-owned cashmere is carefully sorted, processed and, together with newly obtained fibres, spun into luxurious knitting yarn. We work exclusively with spinning mills in Italy, saving on transport and CO2 emissions – just one of the high standards of our own sustainability philosophy.

A second life for one of the world's finest natural fibres: the high quality of fine cashmere is predestined to be recycled and thus to reduce waste. For the eco-cashmere we use, pre-owned cashmere is carefully sorted, processed and, together with newly obtained fibres, spun into luxurious knitting yarn. We work exclusively with spinning mills in Italy, saving on transport and CO2 emissions – just one of the high standards of our own sustainability philosophy.